This is a sales promotion we ran using Facebook ads for another e-commerce business.
With the sale only expected to last 6 days, both targeting and copy had to be right from the beginning. The promotion generated £3,034.77 in sales on £140.04 of ad spend, creating a £21.67 return for every pound spent (ROAS).
18 purchases were made at a cost of £7.78 per purchase. 995 unique link clicks were also generated, which will contribute retargeting efforts beyond the promotion.